In the early 2000s, the inception of Pace e Luce was marked by a poetic gesture: a translation of the names of the two Lebanese masterful hairdressers, Mr. Salam Markos and Mr. Anwar Zaydan into Italian.

United by a profound passion for their craft and joined by Mr. Wassim Morkos, all distinguished hairdressers shared a profound dream: to fashion an all-encompassing haven that would tend to the diverse beauty aspirations of both women and men.

What emerged from this shared vision was nothing short of an enchanting odyssey. From its humble origins in their hometown, Pace e Luce has transcended into the Middle East's paramount conglomerate of salons, celebrated as the destination of choice for celebrities and graced by the talents of over 500 accomplished hair artisans.

As time goes by, the tale continues to unfold. Fueled by our resounding success in Lebanon, a momentous decision was reached to embark on a journey of global proportions. With meticulous planning, Pace e Luce now extends its extraordinary expertise in the realms of hair and beauty to Bahrain, Egypt, Jordan, Qatar, Dubai and Abu Dhabi where our legacy continue to captivate the world.